Innovative Trends in Social Media

From the creation of Facebook on 4th February 2004 and the launch of Twitter on 31st March 2006, a lot has then changed on social media which now no more restricts itself to the two former. New platforms have shown up and all of them have made a lot of progress on their debut and a lot of notieable changes have also taken place. As evolution takes place in nature, social media’s format will change comtinuously to give way to better options satisfying users’ needs and expectations. Among the upcoming progress and changes that will take place, here are 3 indubitable features that will come into the limelight in this year.
1.A new era of communication will emerge.
Basically, social media’s main objective is to gather a bountiful of individuals, irrespective of external factors- such as social caste, race, skin color, etc.-, for them to communicate online. A quite noticeable change in the façade of several social platforms was the appearance of ads, though many would vilify it as annoying. Today, social media is indeed progressing, with the same old ads but in different way. Customer service is the new trend at present. Several platforms are offering this service online and as a result, underlining the importance and interactivity of exchanges between the producers and consumers. Additionally, one may have also sensed a tinge of professionalism penetrating the virtual world. Social platforms such as Facebook have already taken a step forward and it is unquestionable that a lot more is yet to be seen.

2.Social Video
Social Video might sound old and surely many would attest that the idea that this diluvian feature will take over social platforms in 2017 and later might sound preposterous. However, one should not be too quick to judge this oldie too soon. Snapchat has over 10 billion daily views on its video content. Let’s take a pause to let that number sink. Yes, 10 billion indeed. And this is way much more than what YouTube- a platform whose pillars are showcasing videos- makes. The potential of social videos has opened the eye of many companies which now are targeting their optimum use. Brands claim to have evidence that this feature is effective and shall open room for prosperity. One can already expect this to rule over brand marketing strategies and not to forget our social platforms.

3.Snapchat’s upcoming evolution
Snapchat- now called Snap- has evolved a lot since its debut, with remarkable progress made on its journey. For example, Snap has metamorphosed its user expectations as well as major trends in social marketing. We now have a moment-focused communication which has led to live content. Vertical videos are a new feature that has been introduced. Snap now aims more beyond its goal of exchanging messages. The company is working on the design of real-world glasses to enable users to capture first-person visual information. Big things are yet to come from this renowned application and not to forget the huge marketing opportunities.

By: David Buckingham

Technology Trends

Year 2016 has brushed past us as a swift gentle breeze with indeed remarkable, astounding but yet somewhat predictable advent in technology. New apps- whether games on those “on demand” such as Uber – and advanced gadgets are up. The latest developed technologies have just debuted their journey and for some of them a lot more is to come ahead. For you to learn more and peruse about them later on, here is a list of some of the current technology trends that have promising success.

1. IoT and Smart Home Tech While the ability to control some of your electrical appliances at home, for example your fridge, from anywhere across the globe has been made possible a few years ago, it might not be surprising then that IoT( Internet of Things) becomes common in the upcoming year or that these Intelligent Things take over the market to replace our obsolete manual electric appliances. It can also be said that we might even be on our way to built our Smart Home whose functioning could be controlled by a simple tap on our smartphones.
2. Virtual and Augmented Reality. This year, fruitful efforts were seen when it came to AR(Augmented Reality) and VR(Virtual Reality). These new technologies helped in the realization of the app Pokémon Go which boomed on the net with over 100 million downloads. The release of the Oculus Rift and not to obliterate the Samsung Gear VR impressed the audience with their lightweight, wireless headset and convenience and this actually predicts a propitious for VR. It would be no surprise to see these technological gadgets make their way to the movies and replace our dear 3D glasses or even be preferred to a curved LED screen.
3.Artificial Intelligence. We have been hearing from this one for years but anyone acquainted to modern technology would not deny that a lot progress have been made since the invention of Siri, who has made a very long journey. Galaxy is indeed efficient and convenient too for Samsung’s device users. Yet, it is not all that AI is about. Microsoft is planning to introduce a Cortana device next year and this will bring a lot of competition on the market for brands such Apple, Samsung and Huawei. Buckle up because AI is getting a lot smarter.
4. Biometrics- Security and Privacy History has witnessed it hundreds of times that we, humans, are quite terrible at handling passwords and security while attempting to build a wall around our virtual privacy. And I bet that it must have happened to us at least once to forget our passwords. A couple of years back, fingerprint reader were introduced but hardly for other purposes other than business. Those fingerprint readers have now started to be introduced into our smartphones and it doesn’t all end here. Users of Windows Hello which uses facial recognition and those individuals using the MacBook Pros which comes along with a Touch ID are way beyond the traditional burdensome passcodes. These new convenient and more effective, safer means of protecting ones privacy have become trendy and are adopted by the layman more often.

By: David Buckingham

Latest trends in Social Media Posting:

Latest Trends in Social Media Posting:
Individuals post a great deal of stuff via web-based networking media. As an aftereffect of all that posting, some fascinating social patterns and best practices have unobtrusively flown up to help us make sense of what and how to share things on the web.

Investigate a couple of the accompanying prominent social posting patterns, and perceive what number of them you’ve utilized as of now as a part of a post on any long range informal communication site.

Selfies for reasons unknown
“In any case, to start with, let me take a selfie.” We’re somewhere down in the thick of the selfie development, and you now require no motivation to post one (or a few) via web-based networking media. Out for supper? Take a selfie. Purchased another dress? Share it in a selfie. Feline thinking about your shoulder? Selfie. It doesn’t make a difference what you’re doing. You can quite often take a selfie.

Throw-back Thursdays
Require a reason to post more about yourself? Bounce on the #ThrowbackThursdaybandwagon – the universally adored hashtag that really urges you to get somewhat vain and surge your devotees’ courses of events with past photographs
Response GIFs
You can see it on Twitter, Facebook, Tumblr and even in blog remark segments. Now and then, a sensational and comical vivified response GIF picture just expresses what is on your mind such a great amount of superior to writing it out – particularly with regards to communicating a feeling.

Emojis all over
Discussing utilizing response GIFs as an approach to express feelings, those little smiley countenances, and symbols of items you can embed into an instant message – regularly known as emoji characters – have started flying up all around. Facebook and Twitter have presented emoji bolster so they show up regardless of what gadget you’re utilizing.

Chomp measured recordings/shortened video clips
Let’s be honest, no one has a sufficiently long capacity to focus any longer to watch a protracted video completely through. What’s more, now that the whole world has gone versatile, recordings have become considerably shorter. Short recordings made with applications like Vine and Instagram are what’s hot right at this point.

Mass loving
As far back as Facebook presented the Like catch, practically every other real long range interpersonal communication site and application has attempted to actualize a similar thought into its own stage. On Twitter, it’s the most loved catch. On Tumblr and Instagram, it’s the heart catch. Whatever its shape might like, and featuring and hearting everything is the languid client’s approach to effectively associate on the web.

Web funniness and satire accounts
Need to get a ton of supporters via web-based networking media truly quick? Put on a show to be another person who’s as of now entirely well known, and jab fun at them. Twitter is the most famous medium for this sort of pattern. Look at some of these satire represents cases. You can even join Weird Twitter in case you’re more into that kind of silliness.
No one gets a kick out of the chance to take a gander at a connection posted online that is several characters in length with a wide range of unusual images in it. It takes up an excessive amount of room.

By: David Buckingham

Taking on Steve Jobs

3… 2… 1… Action. OK you’ve heard it all before, innovation is new, marketing is selling, blah blah blah. How inspiring. Not.

So if I told you that thinking new and being creative wasn’t all a blessing, God’s gift, that you had to be born creative. Well I guess this could be partially true, some of us just found that as a child LEGO was our favourite toy and that playing video games was a thing that only nerdy teenagers did (apologies for the stereotyping, I too played my fair share of Grand Theft Auto and any other ‘in’ thing at the time). Now innovation doesn’t have to be churning out new ideas every God forsaken minute but I guess it does help if you’re a go getter, someone who fights the grain and believes that they can change the way in which things are done.

How I see it is that if you were to cast your mind back to many AD’s ago when cavemen and whatever else roamed the earth they would have literally had the bare minimal, no iPads, fancy cars or even a dollar bill. Now if i asked you to think about the first item you reach for when you get out of bed. Picture that item so for me this would be my iPhone, to turn the alarm off and hopefully manage at least another 10 deeply slept minutes. Imagine the history behind the item, for me this would be the great Steve Jobs who conjured up the idea that changed the entire definition of a mobile phone. Immediately now I am seeing how much of a reliance I have on this one item and how without it my daily routine just would not be the same.
On a more fresh thinking note, I can start to envision the future and how it will be all big and all mighty in its entirety, but if back then little old Steve Jobs could do this alongside a team of innovative and smart minds. What can I do now that will have an affect further along the line, I’m not saying that you have to go and invent the next big thing or drastically change views, however the point that I am on the edge of grasping here is that you should take on your own set of views and apply them to something that makes you happy. Sure working a regular office job may fulfil a certain amount of life’s content but changing and forging your own path can pay off in the long run, start up your own business, take some time out to travel the globe or paint your garden fence an ever so slightly brighter shade of green. Who cares?
Just do you while doing so and be the person that your inner thoughts are waiting for. Here’s a half decent idea, set up a blog and start self marketing, allow others to take in the inspirations that are completely and honestly you, brush off your shoulder, look in the mirror and say ‘you, yeah you, you’re at least ten times more powerful than you think you are’.

So to that I say 3… 2… 1… Action!

Why Travel Technology Firms Spending More On Mobile?

Why Travel Technology Firms Spending More On Mobile?

We all know how important mobile phones have become when it comes to connecting us to the rest of the world and making our job much easier. In the current time, mobile industry does not just cater to a small group of people but is a driving force for ordinary tasks as well as the ones which require sophisticated skills. Travel is one tangent which cannot be left out of the role which is played by the mobile industry and travel technology companies have a huge stake in it when it comes to targeting the tourists as well as in their marketing strategies. According to a research by Travolution, Travel Technology Europe-
* Mobile accounts for an increase of 72% of expenditure in the mobile sector.
* 42% of expenditure on mobile apps for the travel technology.
This whopping increase has led many into wondering the explanation for the increase in mobile spending and here are a few reasons why.
Increase in Travel-Friendly Gadgets.

One of the most important reasons why travel technology firms are aiming at mobile as their prime focus is the increase in the use of mobile technology for assisting the vacation plans of people. More and more people are making use of their smartphones to make bookings and make their trips easier by having everything in place from before. Travel mobile applications have offered to the tourists an instant access to all the information they need for completing a tour experience, which has led to an increase in customers. Not just mobile phones, but tablets, I pads and other new gadgets are constantly being introduced in the market which has made the holidaymakers all around the world more tech-savvy, and this has helped them streamline their journeys with the help of travel technology apps available. This is a huge opportunity for the travel technology companies to increase their customer base.
Generation of Young Business Travelers.

Another supreme reason for the spurt in mobile expenditure is the increased number of young business globetrotters. Businessmen within the age of 18 to 30 love visiting new places and are more frequent in taking business trips in comparison to their older counterparts. They not only take a trip for business purposes but are also inclined towards making their business trip into a vacation. This has again led a number of travel technology companies to introduce travel mobile apps which cater to their needs such as corporate bookings, information about food, destinations, hotels etc. Also, the young explorers have an array of gadgets which they absolutely love, which helps the travel technology companies target the right customers.
High Competition among Travel Companies.

One more reason why a rise in the expenditure has been seen in the mobile sector is due to the increase in competition among the travel technology companies. With a higher number people vacationing, the options of apps and booking engines have largely increased and if the customers are not satisfied with one website, they aren’t afraid of changing their options or voicing their criticism. This has led to serious competition among the different travel mobile applications and each is focusing on a better interface and more useful features.
The dependence on mobile technology has increased and with the rise of young holidaymakers, it is only set to rise further. In such a scenario where the travel technology companies have ample opportunities to increase their customer base, there is a need of more interactive and flexible travel mobile apps which provide useful information on-the-go, which thus, has and will lead to a further increase in mobile expenditures by travel tech firms.

By: Sergio Buckingham

Marketing and Technology for Individuals:

When individuals involved in any form or diversified system of entrepreneurial investment, it takes two which are: The consumer and the producer. In other words, the buyer and the seller. Therefore, we can say that marketing comes to play when the business owner communicates with his/her customers in order to achieve a primary and fundamental goal of product-selling. Marketing does not only apply to an individual involved in business it also involves an business organization or institution because it enables them to sell the goods and services to other companies and make profit, which is the sole aim of every business. . Marketing can also involve advertising of products to the consumers in order to convince them to continue purchasing the product because sometimes their interest seems to die down for a while because of what they do so the only reasonable and ethical way of getting their attention is through marketing and technology. Marketing involves thinking about how to satisfy customer’s need and satisfaction. Why entrepreneurs do this is to be able to exchange their money with the value which is the product. Technology in business means strong dependency on information technology of different types to handle and optimize business endeavors of man. It consists of wide range of software, hardware that keeps different countries running and enhance their ability. It plays a very important role in businesses in areas like customer care, accounting department, products design and development. This business technology disguises small scale business and make them look bigger than they are and also keep them ahead in competitive business grounds. This technology has its own impacts in business like the improvement of speed I.e increase in the efficiency of service to the customers. Also, technology in business aids sharing of files in a modern manner across organization. technology in business helps in storage of information for future uses and makes the stored information to be accessed at any given time. Also, relating to automation in technology we can say that it’s cheaper because places that were to require extra workers who will also be paid would be replaced by a computer program that will run that duty without much help. Ways in which technology helps a business: Executives of a company or organization are required to make thousands of decisions and sometimes some of these petty decisions tend to draw them back so it’s easier to use the shortcut by filling in the database and allow the computers to complete the job.
By: Sergio Buckingham

Incentives, Marketing and Social Media

Incentives, Marketing and Social Media
To quote marketing guru Seth Godin, it is cheaper to create an innovative product than to heavily market an average one. What you need in that point is an innovation that stands out from the pack that helps you market the product or service. How does this strategy affect SEO, social media marketing and content creation?

The Stand Out Innovation

When you create a new innovation on a product or service, this is what you want to highlight in the product description on product directories and in the webpage descriptions so that you stand out from every other product or page that people see. This is what makes you different – so use it to stand out from the pack.
If you find people who need the benefit of your innovation, you know what type of content to create – articles on how to solve that problem that feature your product as the solution. The content needs search engine optimization for the description of the problem or the query “how do I fix X?”
In contrast, you shouldn’t try to use generic slogans and descriptions, since this won’t entice people to buy your product or service and it certainly won’t improve brand recognition.

Team Effort

When you find that complimentary product or service, you’ve found a new channel to sell through. You can promote the content that the complimentary group makes that sells both your products. You can write content that references both products together and enjoy two groups sharing the links.

When there is a dual effort to promote the combined use of the products, you can choose to alter your main content’s SEO to rank well with this or create new content specifically for the combined use without affecting the main SEO. If you chose the latter, don’t forget brand heavy SEO. This improves the brand’s weight with search engines even if it doesn’t directly improve the rankings of your main content. Also add back-links to your main page on any jointly created and promoted content, since this is still used as a signal by search engines to measure the value of your main page.

The Free Prize

There is a reason free prizes were so often offered in cereal boxes. When the marketplace was crowded and there wasn’t a clear stand out innovation or complimentary value added offering, the perceived greater value was the free prize. “We offer X, but you get a free Y, too!” Now you’re competing on the perks that you offer.
Online content can use a similar methodology, whether it is offering more in depth answers or more specific solutions than anyone else. You can give them access to subscription only content for a month as a reward for a purchase. Or make your product stand out by offering better service, whether it is free shipping, faster shipping, a longer warranty or free maintenance for the item. If you use this type of “free prize” as your differentiator, it must be prominent in the content, the product listings, and the website information. This is why retailers that distinguish themselves by offering free shipping put it in bold text under the website link in search results – to make sure everyone knows that they offer it.

The Niche Approach

Sometimes you don’t have to come up with a unique innovation of your product, simply find an under-served market or unique use for your product and market it that way.
Seth Godin’s curve showed an upward curve for one’s breakeven point as one spent more money on advertising. This curve initially referred to print and radio advertising, where doubling your advertising more than doubled the breakeven point of how much return you have to make on the advertising expenses. What is surprising is how relevant this curve is when applied to key words. For example, “insurance” is a very high cost key word for advertising and very competitive as well. “Insurance in X” zip code costs less and has less competition. When you find the key search terms that have little competition but strong correlation with your business, advertising to that niche in the channels where your most likely customers will be is very cost effective.

When you advertise to someone as a local service provider and community member, your SEO needs to focus on location based references and business directories that all refer to the business with the same information and format. You’ll rank much higher in any location based search than a national service provider – and you won’t waste time and money advertising to people who will never be customers. In this case, being the local and engaged service provider is your “stand out” feature.
What if you promote your product as a solution to a common problem? You’re competing against many brands that are also trying to solve that problem. What if you promote your product as the solution to a hobbyist’s problem or niche demographic? You have less competition for these key terms and marketing channels, so costs are lower, while you’ll see higher conversions for customers. Promoting your product as the solution for a problem no one else is trying to resolve should dominate your SEO, such as citing the issue in the title and section headers of the content.

By: Sergio Buckingham

Positive Marketing Strategies For Small Businesses in the Modern World

A marketing strategy determines the chances of achieving the goals every business has set. A good marketing plan will boost the sales. This means more income and growth for the firm. When starting a business, an investor should come up with the right marketing strategy that will help him achieve his goals.
The following are some of the positive marketing strategies a business can use

Be able to tell the public what you do and who you are
According to one of the most successful business moguls in the world Donald Trump, the elevator of speech is critical to the success of your business. Advertising yourself by the word of mouth can be vital. For someone to understand what you do and want to buy your product, he or she must first understand what you do.

Be unique and conduct your business a little different from others
In the modern business world, almost every business idea you decide to implement has competitors. To make sure you stand out in the market, you need to do a special thing for the others. Create a brand that will make your business stand out.

This is one of the most successful marketing strategies for small businesses. If you do it effectively, you are guaranteed to achieve your marketing goals. Meeting with other successful traders and business owners creates a working relationship with them.

Establish yourself as an expert in your field
Every consumer wants to buy products from someone that will give them quality products and experts can always offer this. Engaging with your customers and offering advice to them can help label you an expert in your field.

Make use of social media
In the modern business world, the power of social media can’t be ignored. Everyone nowadays has a gadget where they can access information at the touch of a button. Social media marketing is proving to be a reckoning force for marketing each day. You can hire a social media team to run Facebook and Twitter accounts.

Give back to the community
This will help the public see you as a caring investor. Be an advocate for things affecting the society. Pick a cause that will position you best with your target market. For example, if you offer banking services, you can start an initiative to educate people on their asset and wealth management.

By: Sergio Buckingham

Marketing Challenges Investors in The Developing and Developed Countries are Facing:

Marketing is critical to the success of your business. It helps people out there know that your business exists and convince them to buy your products. Marketing also helps to notify people about the new products in the market.Through marketing, a business can boost its sales and increase its profits. This will make the business stable and long term.

Identifying the right technology to use
Depending on the target audience of your business, this might prove a challenge to many investors. Finding the right technology to use in marketing has been identified as one of the biggest challenge to investors in the recent past.
The reason this is a challenge to investors is that feedback on technology is scattered. Investors might turn to family and friends which technology fits their business only to find that feedback is spread across emails and social media from reputable sources.

Marketing budget
Sometimes the marketing budget can prove too costly for the firm. Small businesses who don’t make a lot of profits are the most affected by this. Investors are willing to spend more money on marketing to improve their sales, but they always find themselves allocating less money to it and allocating the rest on more pressing matters.

Finding the best marketer
This can be a hectic activity sometimes. Every investor wants a marketer who will help them achieve their marketing goals, someone who is cost-effective, and someone who they can trust. These qualities are hard to get. So many people nowadays are offering these services, yet they have not gone through the right schooling. The investor should do a background check on the marketer to see whether he is qualified for the job.

Training your marketing team
Most firms have an internal marketing team that comes up with the right marketing strategies for the business. The team also controls the internal marketing such as social media marketing through Facebook and Twitter. It is always challenging to train this team on the right marketing methods and the new trends in the market.

Measuring the return on investment of your marketing activities
Every entrepreneur wants to know how the marketing activities are benefiting the firm or not. Finding a way to measure this has proven to be a major challenge to investors. It is important for investors to know the benefits of the marketing strategies.

In conclusion, if investors find ways to address the above challenges they will be a mile ahead when it comes to marketing.

Marketing and Technology for Businesses on a Personal Level

Marketing and Technology for Businesses on a Personal Level

Modern technology tools such as the internet, smartphones and social media platforms are continually changing how business is being carried out. These technology tools are increasingly being of importance in modern marketing; the more the technology a business adopts, the higher its chances of survival and success in the highly competitive market structures of today. Youngsters today are a piece of the millennial era, and it is shoppers from this era who are driving the change toward new correspondence advances. A youthful shopper may pick to get advancements by means of versatile advertising – say, from stores or on phone as you stroll by them or by means of a portable gaming gadget that permits you to interface with the Web. In like manner, ads on Facebook are well known as organizations keep on utilizing more online networking. Customary media like magazines, daily papers and TV are in competition with other media, for example, the Internet, messaging, online networking and YouTube; and additionally out-of-home publicizing, for example, billboards. In this article, we are going to explore the three most important technology tools every business ought to use especially to reach consumers on a personal level.


Most businesses have a section for email feedback on their websites. Through emails, it is possible to give personalized services to your clients based on their feedback. It is also possible to send them important updates, product description and offers among other things.

Mobile-friendly websites

Most emails and roughly half of internet search are done through mobile phones and tablets. For your business to keep up with these market changes, it needs to have its website designed in a mobile-friendly manner. Moreover, search engines like Google are now penalizing websites that are not mobile-friendly by giving them lower search rankings on mobile gadgets. Therefore, to remain in business and perform well, ask your web developers to make your websites more mobile-friendly.

The internet and social media

Most consumers seek information from the internet, while at the same time connecting with their friends. They particularly love the social media platforms notably Facebook, Twitter, LinkedIn and Pinterest. Therefore, social media sites are basically like a lake full of fish. You ought to take your fishing net and enjoy seeing your business grow day by day from the huge number of clients you will be able to attain. The best thing you can do is to create a business profile in each social media site, where you will be posting all the important information regarding your business. You could also contact social media experts to help you with gaining a huge number of followers.