Trends in Social Media in 2017
Social media changed our lives in so many ways. Now, the tables have turned and it’s time for our lifestyles to change the trends in social media. Social platforms, technology, gadgets, smartphones and social trends led people to unstoppable urge to want innovative things every day. Therefore, the trends in social media must follow and predict what people want. Here are some of the upcoming trends in this field.

Companies rely on social media more and more. Nowadays, it is impossible to imagine marketing without technology. However, this trend is present in the market for years. The newest trend is replacing email communication within the company with social networks. However, these networks would not be the regular ones we all know. We are talking about the internal social networks, e.g. Facebook at Work.
Reaching the audience has never been this easy…nor this difficult either. Social media made everyone available, but all companies have access to social media, right? The competition has just become tougher. This is why employees are currently being encouraged to seek for the potential clients by themselves. It seems that innovative social media reinforcement by the staff has never been more valuable.
Social Video innovation is the real deal as it turned out that users want the real-time service 24/7 in almost all branches of…everything! Customer Care services are among the top services both suffering and benefiting from the development of technology and social media. Companies and the industry are meeting these requirements via social media platforms and so the vicious circle goes on.
Predictive analytics enabled by Big Data is definitely among the top digital marketing innovations. Content marketing is heavily present in the past few years, but its true boom is expected for 2017. Competition between big companies is about to completely move into the field of content marketing.

Machine learning is perhaps the most innovative and revolutionary trend currently being developed. It will certainly lead to cheaper, easier, faster data storage and, more importantly, data analysis. Companies will be able to use it in multiple ways to boost their business, namely to predict, identify and dodge the risks, which was, currently is and will be a burning issue in the world of business.
The last, but not the least, the importance of social media will significantly increase. Now, you may ask “Even more? Is that possible?” It is. Social media and technology will penetrate our reality until the level one could not imagine. Therefore, the upcoming social media trend of crucial importance is fighting frauds, lies and fake news.
By: David Buckingham