Killers of the Flower Moon

How a Native American tribe became the richest people per capita in the world and why they died because of that.

The following is a review of “Killers of the Flower Moon” by David Grann by Marc Primo Pulisci.

In David Grann’s (“The lost city of Z”) new book the author dramatizes a series of events which occurred in Oklahoma at the turn of the century when Osage Indians endured a “Reign of Terror” because of the land the U.S. government exiled them to.
Osage Indians were first discovered by French explorers in the 17th century in Missouri. In 1804, president Thomas Jefferson purchased this territory from the French and the Osages had to move from their native land. They ended up in Kansas but were soon moved from there by white settlers.
As David Grann recalls in his new best-selling history book “Killers of the Flower Moon and The Birth of the FBI”, the Osages had to look for a new land. In the 1870s they found it in hilly Oklahoma, a barren land unsuited for cultivation and bought it from the Cherokees. Some years later, they added a provision for owning the land’s gas, oil, coal and other minerals too. Nobody cared for that at the time.
The author focuses his attention on the period known as the “Reign of Terror” in the 1920s when a series of unsolved and brutal murders of Osage Indians took place. By that time, the Osages were known as the richest people per capita in the world. This came about when they discovered that their patch of “barren” land in Oklahoma had some of the biggest oil deposits in the United States. All the Osages had to do is rent the land to the prospectors and accumulate their enormous wealth.
Grann tells tails of the way the lifestyle of the Osages changed in these years. They bought big houses, cars, and planes and hired white men as their servants. But this couldn’t have lasted long. Soon enough a large number of hopefuls, smugglers, and criminals flocked to the Osage reservation in hope of benefiting from their wealth. Some were petty robbers but others had more long-term plans.
The only way to claim the right to this rich land was by inheriting it. And this is exactly what the hopefuls were intending to do. They began marrying into the tribe and waiting, and often helping their rich wives and their families to die. The central story of the book concerns the fate of Mollie Burkhart who married a white man and lost her family one by one. Her mother was poisoned, her sister Anne shot dead and other sister Rita blown up. Mollie narrowly escaped death by poisoning and finally got her justice in court but not everybody was so fortunate.
The FBI, with its new ambitious director J. Edgar Hoover, took the credit for solving some 24 Osage Indians killed in the “Reign of Terror” but more recent studies suggest numbers in the hundreds.
David Grann has again masterfully used personal stories such as the struggles of Mollie Burkhart to bring to life one of the most brutal periods of American history and in the process, present us the unusual early days and the creation of the institution known as the FBI.

“Killers of the Flower Moon” by David Grann reviewed by Marc Primo Pulisci

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Astrophysics For People in A Hurry

Astrophysics For People in A Hurry

The following is a review of “Astrophysics For People In A Hurry” by Neil deGrasse Tyson by Marc Primo Pulisci
“Astrophysics For People In A Hurry” by Neil deGrasse Tyson is a book that explores the nature of space and time. The author explains the nature of the cosmos using simple language that can be understood by any reader. This is why book reviewers consider Tyson a very successful writer. Every chapter in the book deals with one basic topic, for example, how the elements were formed and distributed, the origins of the cosmos, dark matter, the electromagnetic spectrum, and dark energy among others.

One of the captivating chapters in the book is chapter 11 titled “Exoplanets”. The chapter starts by explaining features of the Earth that are visible far away from the planet. For instance, the features an individual is likely to see from an airplane, or from the moon. The author then proceeds to discuss the type of things an alien civilization observing the earth using a technology similar to ours is likely to learn. By discussing the Earth from an exoplanet perspective, the author assists the reader to understand how scientists discover and determine the features of exoplanets. Moreover, the author points out some of the limitations astrophysicists faces.

In his book, Tyson does a good job in explaining abstract concepts to lay people. For instance, the author uses comparisons to demonstrate measurements. He shows that two cubic feet of the element iridium weigh the same as a Buick. In addition, in approximating the density of a pulsar, the author equates the density with placing one hundred million elephants into a Chap-Stick casing.

Tyson is a master of his field, and it comes through throughout the book. This is evident in the manner in which the author expounds on the theory of relativity and his knowledge of dark matter. The author emphasizes theories that have been scientifically proven, while acknowledging that there is still much to be discovered. Additionally, Tyson argues that astrophysics should not be a preserve of academia, but knowledge accessible to all because cosmic awareness gives us a higher understanding. This transcends the primal behavior we engage in when looking for mates, food and shelter.

Tyson concludes his book with a chapter titled “The Cosmic Perspective”. This chapter discusses our place and connection to the universe, and discourages the grander view of life. At the beginning of the book, Tyson discusses astronomical concepts based on popular culture. However, towards the end, he adopts a sober view of the place of humanity in the universe, and urges readers to embrace this view.

Most of the content in the book “Astrophysics For People in A Hurry” came from the several “Universe” essays Tyson wrote 20 years ago. Nevertheless, the content still reads fresh, and the author has made the necessary updates. For example, the recent identification of gravitational waves and designation of Pluto as a dwarf planet has been added.

Reading the book is a very rewarding experience because it enables one to marvel at the wonders of the universe, try to figure them out, and encourages individuals to take care of the environment.

“Astrophysics For People In A Hurry” by Neil deGrasse Tyson reviewed by Marc Primo Pulisci

Astrophysics For People in A Hurry

The following is a review of “Astrophysics For People In A Hurry” by Neil deGrasse Tyson by Marc Primo Pulisci
“Astrophysics For People In A Hurry” by Neil deGrasse Tyson is a book that explores the nature of space and time. The author explains the nature of the cosmos using simple language that can be understood by any reader. This is why book reviewers consider Tyson a very successful writer. Every chapter in the book deals with one basic topic, for example, how the elements were formed and distributed, the origins of the cosmos, dark matter, the electromagnetic spectrum, and dark energy among others.

One of the captivating chapters in the book is chapter 11 titled “Exoplanets”. The chapter starts by explaining features of the Earth that are visible far away from the planet. For instance, the features an individual is likely to see from an airplane, or from the moon. The author then proceeds to discuss the type of things an alien civilization observing the earth using a technology similar to ours is likely to learn. By discussing the Earth from an exoplanet perspective, the author assists the reader to understand how scientists discover and determine the features of exoplanets. Moreover, the author points out some of the limitations astrophysicists faces.

In his book, Tyson does a good job in explaining abstract concepts to lay people. For instance, the author uses comparisons to demonstrate measurements. He shows that two cubic feet of the element iridium weigh the same as a Buick. In addition, in approximating the density of a pulsar, the author equates the density with placing one hundred million elephants into a Chap-Stick casing.

Tyson is a master of his field, and it comes through throughout the book. This is evident in the manner in which the author expounds on the theory of relativity and his knowledge of dark matter. The author emphasizes theories that have been scientifically proven, while acknowledging that there is still much to be discovered. Additionally, Tyson argues that astrophysics should not be a preserve of academia, but knowledge accessible to all because cosmic awareness gives us a higher understanding. This transcends the primal behavior we engage in when looking for mates, food and shelter.

Tyson concludes his book with a chapter titled “The Cosmic Perspective”. This chapter discusses our place and connection to the universe, and discourages the grander view of life. At the beginning of the book, Tyson discusses astronomical concepts based on popular culture. However, towards the end, he adopts a sober view of the place of humanity in the universe, and urges readers to embrace this view.

Most of the content in the book “Astrophysics For People in A Hurry” came from the several “Universe” essays Tyson wrote 20 years ago. Nevertheless, the content still reads fresh, and the author has made the necessary updates. For example, the recent identification of gravitational waves and designation of Pluto as a dwarf planet has been added.

Reading the book is a very rewarding experience because it enables one to marvel at the wonders of the universe, try to figure them out, and encourages individuals to take care of the environment.

“Astrophysics For People In A Hurry” by Neil deGrasse Tyson reviewed by Marc Primo Pulisci

Forty years of the internet: how the world changed for ever

Towards the end of the summer of 1969 – a few weeks after the moon landings, a few days after Woodstock, and a month before the first broadcast of Monty Python’s Flying Circus – a large grey metal box was delivered to the office of Leonard Kleinrock, a professor at the University of California in Los Angeles. It was the same size and shape as a household refrigerator, and outwardly, at least, it had about as much charm. But Kleinrock was thrilled: a photograph from the time shows him standing beside it, in requisite late-60s brown tie and brown trousers, beaming like a proud father.

Incentives, Marketing and Social Media

Incentives, Marketing and Social Media

To quote marketing guru Seth Godin, it is cheaper to create an innovative product than to heavily market an average one. What you need in that point is an innovation that stands out from the pack that helps you market the product or service. How does this strategy affect SEO, social media marketing and content creation?

The Stand Out Innovation

When you create a new innovation on a product or service, this is what you want to highlight in the product description on product directories and in the webpage descriptions so that you stand out from every other product or page that people see. This is what makes you different – so use it to stand out from the pack.
If you find people who need the benefit of your innovation, you know what type of content to create – articles on how to solve that problem that feature your product as the solution. The content needs search engine optimization for the description of the problem or the query “how do I fix X?”
In contrast, you shouldn’t try to use generic slogans and descriptions, since this won’t entice people to buy your product or service and it certainly won’t improve brand recognition.

Team Effort

When you find that complimentary product or service, you’ve found a new channel to sell through. You can promote the content that the complimentary group makes that sells both your products. You can write content that references both products together and enjoy two groups sharing the links.
When there is a dual effort to promote the combined use of the products, you can choose to alter your main content’s SEO to rank well with this or create new content specifically for the combined use without affecting the main SEO. If you chose the latter, don’t forget brand heavy SEO. This improves the brand’s weight with search engines even if it doesn’t directly improve the rankings of your main content. Also add back-links to your main page on any jointly created and promoted content, since this is still used as a signal by search engines to measure the value of your main page.

The Free Prize

There is a reason free prizes were so often offered in cereal boxes. When the marketplace was crowded and there wasn’t a clear stand out innovation or complimentary value added offering, the perceived greater value was the free prize. “We offer X, but you get a free Y, too!” Now you’re competing on the perks that you offer.
Online content can use a similar methodology, whether it is offering more in depth answers or more specific solutions than anyone else. You can give them access to subscription only content for a month as a reward for a purchase. Or make your product stand out by offering better service, whether it is free shipping, faster shipping, a longer warranty or free maintenance for the item. If you use this type of “free prize” as your differentiator, it must be prominent in the content, the product listings, and the website information. This is why retailers that distinguish themselves by offering free shipping put it in bold text under the website link in search results – to make sure everyone knows that they offer it.

The Niche Approach

Sometimes you don’t have to come up with a unique innovation of your product, simply find an under-served market or unique use for your product and market it that way.
Seth Godin’s curve showed an upward curve for one’s breakeven point as one spent more money on advertising. This curve initially referred to print and radio advertising, where doubling your advertising more than doubled the breakeven point of how much return you have to make on the advertising expenses. What is surprising is how relevant this curve is when applied to key words. For example, “insurance” is a very high cost key word for advertising and very competitive as well. “Insurance in X” zip code costs less and has less competition. When you find the key search terms that have little competition but strong correlation with your business, advertising to that niche in the channels where your most likely customers will be is very cost effective.
When you advertise to someone as a local service provider and community member, your SEO needs to focus on location based references and business directories that all refer to the business with the same information and format. You’ll rank much higher in any location based search than a national service provider – and you won’t waste time and money advertising to people who will never be customers. In this case, being the local and engaged service provider is your “stand out” feature.
What if you promote your product as a solution to a common problem? You’re competing against many brands that are also trying to solve that problem. What if you promote your product as the solution to a hobbyist’s problem or niche demographic? You have less competition for these key terms and marketing channels, so costs are lower, while you’ll see higher conversions for customers. Promoting your product as the solution for a problem no one else is trying to resolve should dominate your SEO, such as citing the issue in the title and section headers of the content.

By: Sergio Buckingham

Incentives, Marketing and Social Media

Incentives, Marketing and Social Media
To quote marketing guru Seth Godin, it is cheaper to create an innovative product than to heavily market an average one. What you need in that point is an innovation that stands out from the pack that helps you market the product or service. How does this strategy affect SEO, social media marketing and content creation?

The Stand Out Innovation

When you create a new innovation on a product or service, this is what you want to highlight in the product description on product directories and in the webpage descriptions so that you stand out from every other product or page that people see. This is what makes you different – so use it to stand out from the pack.
If you find people who need the benefit of your innovation, you know what type of content to create – articles on how to solve that problem that feature your product as the solution. The content needs search engine optimization for the description of the problem or the query “how do I fix X?”
In contrast, you shouldn’t try to use generic slogans and descriptions, since this won’t entice people to buy your product or service and it certainly won’t improve brand recognition.

Team Effort

When you find that complimentary product or service, you’ve found a new channel to sell through. You can promote the content that the complimentary group makes that sells both your products. You can write content that references both products together and enjoy two groups sharing the links.

When there is a dual effort to promote the combined use of the products, you can choose to alter your main content’s SEO to rank well with this or create new content specifically for the combined use without affecting the main SEO. If you chose the latter, don’t forget brand heavy SEO. This improves the brand’s weight with search engines even if it doesn’t directly improve the rankings of your main content. Also add back-links to your main page on any jointly created and promoted content, since this is still used as a signal by search engines to measure the value of your main page.

The Free Prize

There is a reason free prizes were so often offered in cereal boxes. When the marketplace was crowded and there wasn’t a clear stand out innovation or complimentary value added offering, the perceived greater value was the free prize. “We offer X, but you get a free Y, too!” Now you’re competing on the perks that you offer.
Online content can use a similar methodology, whether it is offering more in depth answers or more specific solutions than anyone else. You can give them access to subscription only content for a month as a reward for a purchase. Or make your product stand out by offering better service, whether it is free shipping, faster shipping, a longer warranty or free maintenance for the item. If you use this type of “free prize” as your differentiator, it must be prominent in the content, the product listings, and the website information. This is why retailers that distinguish themselves by offering free shipping put it in bold text under the website link in search results – to make sure everyone knows that they offer it.

The Niche Approach

Sometimes you don’t have to come up with a unique innovation of your product, simply find an under-served market or unique use for your product and market it that way.
Seth Godin’s curve showed an upward curve for one’s breakeven point as one spent more money on advertising. This curve initially referred to print and radio advertising, where doubling your advertising more than doubled the breakeven point of how much return you have to make on the advertising expenses. What is surprising is how relevant this curve is when applied to key words. For example, “insurance” is a very high cost key word for advertising and very competitive as well. “Insurance in X” zip code costs less and has less competition. When you find the key search terms that have little competition but strong correlation with your business, advertising to that niche in the channels where your most likely customers will be is very cost effective.

When you advertise to someone as a local service provider and community member, your SEO needs to focus on location based references and business directories that all refer to the business with the same information and format. You’ll rank much higher in any location based search than a national service provider – and you won’t waste time and money advertising to people who will never be customers. In this case, being the local and engaged service provider is your “stand out” feature.
What if you promote your product as a solution to a common problem? You’re competing against many brands that are also trying to solve that problem. What if you promote your product as the solution to a hobbyist’s problem or niche demographic? You have less competition for these key terms and marketing channels, so costs are lower, while you’ll see higher conversions for customers. Promoting your product as the solution for a problem no one else is trying to resolve should dominate your SEO, such as citing the issue in the title and section headers of the content.
By: Sergio Buckingham

6 Things NOT To Do On Social Media, So Your Followers Won’t Hate You:

6 Things NOT To Do On Social Media, So Your Followers Won’t Hate You:

Nowadays, every brand should be present on one or several social media channels. However, not every brand has a healthy social media presence. In fact, most of them have no idea what they are doing. It is a shame that some marketers are wasting the great potential of social media, by doing things that annoy followers, rather than engage them. Here is a list of social media „dont’s”, so you won’t become one of those bad marketers.

Don’t mass tag random people
It is a way to make sure your follower sees your post, by having a tag notification pop up. However, it is an annoying inconvenience and will likely make that person hate your brand and less so care about what you have to say. Besides, people often get tagged to malware links and virus posts, hence they may simply associate your brand with malignant practices.

Don’t post only sale pitches
OK, you want to make sales. Yes, it is perfectly normal for a brand to want that. But people on social media just don’t care about what you want. They are spending their time on social media to have fun, learn something new, or get inspired. If your post doesn’t fulfill one of these needs, then it will hardly be engaging. Sure, you may post about your Black Friday Discounts or Christmas Specials, but usually people don’t want to see sale pitches.

Don’t overpost
When saying „overpost”, we think about those pages that write about a dozen updates per day. Those that seem to flood your feed so bad, that you are forced to unfollow or unsubscribe from them. See the result? Too much posting means that people will get fed up and simply ignore your brand altogether. There is no perfect number of posts per day, but there are some general recommendations for minimum and maximum: at least an update the every other couple of days (to keep people aware of your brand) and at most three per day. Exceptions could be made for some niches, such as news pages, which rely on timely updates.

Don’t spam your followers or friends with page invites
You just started a new brand page and are so excited to show everybody how awesome it is and what great info you will provide. So you send a mass page invite to everybody. And from the 800 friends you have, you get a massive response of….14 likes. Again, it may seem harsh, but people don’t care about your brand. At least not from the start. And it is annoying to see those invitations always popping up. It is better to first segment your list of friends and think about who would actually be interested in your page. Then send them a customized, unique message and ask them to take a look and like it only if they do. It may seem tedious to do, but quality always beats quantity.

Don’t post robotic holiday posts
Do an exercise: on a holiday (Thanksgiving, Christmas etc) visit the pages that you follow. Most likely, you shall see some sort of holiday message. However, most of them feel bland and without any humanity. They have been written only to appear. Next time when you want to write a holiday update, think if you truly feel like it. If you can’t channel that positive holiday vibe onto your followers, then it’s better to just not post at all. No one will notice if you don’t. But some will notice if you post and it seems you did it only because you had to.

Don’t post personal opinions
A.I. Is catching up fast, but for now social media accounts are still managed by people. And people have emotions and personal opinions regarding almost any topic. However, when following a brand you don’t think of it as a person, rather as the whole company. If you use you brand page to post a personal opinion on a sensible topic (or any topic for that matter!) you risk antagonizing a large chunk of your follower base and ruining your brand’s reputation. Use your personal account for personal business.

These are some of the biggest mistakes that social media marketers are doing over and over again. By avoiding them, you already removed some of the biggest threats to your reputation and follower engagement. Do you know any other bad practices that you should avoid in social media marketing? Feel free to let us know and share this article if you think someone may find it useful too!

BY: David Buckingham

Marketing Challenges Investors in The Developing and Developed Countries are Facing:

Marketing Challenges Investors in The Developing and Developed Countries are Facing:

Marketing is critical to the success of your business. It helps people out there know that your business exists and convince them to buy your products. Marketing also helps to notify people about the new products in the market.Through marketing, a business can boost its sales and increase its profits. This will make the business stable and long term.
Identifying the right technology to use
Depending on the target audience of your business, this might prove a challenge to many investors. Finding the right technology to use in marketing has been identified as one of the biggest challenge to investors in the recent past.
The reason this is a challenge to investors is that feedback on technology is scattered. Investors might turn to family and friends which technology fits their business only to find that feedback is spread across emails and social media from reputable sources.
Marketing budget
Sometimes the marketing budget can prove too costly for the firm. Small businesses who don’t make a lot of profits are the most affected by this. Investors are willing to spend more money on marketing to improve their sales, but they always find themselves allocating less money to it and allocating the rest on more pressing matters.
Finding the best marketer
This can be a hectic activity sometimes. Every investor wants a marketer who will help them achieve their marketing goals, someone who is cost-effective, and someone who they can trust. These qualities are hard to get. So many people nowadays are offering these services, yet they have not gone through the right schooling. The investor should do a background check on the marketer to see whether he is qualified for the job.
Training your marketing team
Most firms have an internal marketing team that comes up with the right marketing strategies for the business. The team also controls the internal marketing such as social media marketing through Facebook and Twitter. It is always challenging to train this team on the right marketing methods and the new trends in the market.
Measuring the return on investment of your marketing activities
Every entrepreneur wants to know how the marketing activities are benefiting the firm or not. Finding a way to measure this has proven to be a major challenge to investors. It is important for investors to know the benefits of the marketing strategies.
In conclusion, if investors find ways to address the above challenges they will be a mile ahead when it comes to marketing.

By: David Buckingham